Social Media Optimization(SMO) is the process by which you make your content easily shareable across the social web and communities to generate viral publicity. SMO primarily depends on building the right type of content that attract visitors and motivates them to share information through their social networks.
Social Media Optimization(SMO) focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization. SMO seeks to generate company success by stimulating a social buzz about your website through a variety of social media tools, services and platforms.
Social media optimization is not limited to marketing and brand building. Gradually more smart businesses have been showing signs in integrating social media as part of their marketing strategy. Social media optimization can be used to build a business-to-business (B2B) and also business-to-consumer (B2C) connections to boost their revenue in getting more leads.