Why content marketers need social media!!!
Content marketers employ good quality and engaging content to reach out to a target group of people so as to generate leads and convert customers in the long run. This action-reaction approach, coupled with the fact that content marketers need access to a large number of potential customers across all demographics, make social media the perfect companion to content marketing.
Here is a platform that is used by millions of people worldwide on a daily basis, and employs textual and audiovisual content as its main line of communication. It is obvious that content marketers would want to exploit fully a platform such a social media, and these tips can help to get it right.
1. Facebook – It is very important here to be brief and effective at the same time. Social network users have very little patience, and the first few lines of content will make or break the situation most of the times. It is also a good idea to use statistical data and targeted research to ascertain which section of social network users might for an ideal target group for content marketing drives. This ensures efficiency and a better lead generation ratio. Being clear and concise is most important. Make sure every post has some relevant and useful information about your product or service, and make judicial use of call-to-action to generate and retain interest.
2. Twitter – With just 140 characters available for content, marketers have to be smart and very precise. Marketers need to generate tweets that are compelling, interesting, and have inherent quality of applicability to readers. Using relevant hash tags can also go a long way in making sure that targeted users can access your tweets easily. A good ploy for content marketers on Twitter is providing live, blow-by-blow Twitter coverage of events or incidents that may be of particular interest to the target group.
3. YouTube – Audiovisual media provides greater penetration and arouse more interest. It is best to use these sparingly, and smartly. Embedding videos can go a long way in increasing overall interest, but marketers have to make sure that the videos are short and sweet. Take care not to overly reveal important information; just hinting at things is better. It is also better to combine small snippets of information in quick succession, rather than focusing on one or two long, detailed video subjects.